N: Hello,
I would like to say that I really hate your horrible adverts with those animated creatures. Why does the yellow one always look so miserable? And why did you make the sun come out and singe all those little pandas to death? And the ad with the creatures being cut up and falling stars embedded in the pandas head is sick. It all seems so sadistic and doesn't make me want to join your stupid network. What kind of message are you trying to give it doesn't make sense.
three: Dear N,
While this advertisement campaign has received mixed feedback, most people love it. Many have written to us asking who draws our critters and where they can obtain the artwork. The characters themselves draw on Japanese influences in animation along the lines of Hello Kitty and Miffy. The violence is cartoon like and is no worse than anything Tom and Jerry have been doing to each other for decades. Your opinion, as indeed anyone's, is important to us and I will make sure that it reaches the appropriate person here at 3. Please be assured the campaign was not intended to cause any offence. Thank you for taking the time to contact 3.
3 Customer Services